The Internet has brought on a lot of innovative ways to advertise a product or service. Since a lot of businesses nowadays have made the Internet one of their major marketing channels, if not the most important, they are always on the search for more effective ways to advertise their merchandise.
Google AdWords is a fast and hassle-free way to purchase highly favorable cost-per-click or cost-per-cost per impression kind of advertising, and it caters to all kinds of budgets.
Advertisements sponsored by AdWords are shown prominently with search engine results on Google, and also on sites included in the diverse Google network, such as Blogger and Earthlink.
Ads that are tied up with Google can reach a wide range of audiences because of the huge amount of searches done on the Google network.
When one produces an AdWords advertisement, keywords will be chosen in which the ads will be shown, and a maximum amount for clicking the link will be assigned. One also has to specify the Google network sites in which the ad will appear.
The operation saves businesses a lot of money since a merchant only pays when the ads are viewed, whether it gets clicked or not.
Maximum payment is dispensed per thousand views. The ads made will appear immediately after the merchant submits the billing information required. The online account control center enables one to monitor the performance of the ads.
The ads are strategically placed in order to maximize exposure to online users. They can be located alongside or at the top of search results, or on a page that appears when a user navigates to find a site directory. Ads are also displayed on Gmail, Google’s own electronic mail service.
Advertisements that are keyword-targeted are ranked by determining the number of times they were clicked, and also by the quality score.
The quality score, on the other hand, is known by its clickthrough rate and other relevant factors, such as the importance of the text of the ad and historical keyword performance.
High-ranking ads will be placed at the top of other ads on the search results of Google.
The system determines the placement of the ads by studying the queries of searchers to know exactly what region they are searching for. The Internet Protocol address may also be used as a basis to know where the searcher is from.
It is possible for AdWords ads to run on the individual websites of merchants. There are two ways:
Google AdSense for Search
Websites that transact at least 5 million searches per month can flash AdWords advertisements on their results pages.
Google Adsense for Content
Any web publisher can apply online. Premium service eligibility can be attained if a site receives more than 20 million views in a month.
What are the advantages of using Google AdWords? Contracts and deadlines can be a thing of the past by using Adsense. It does not ask for packages and prepayment from users. There are no minimum spending and contract requirements.
When a Google AdWords account is created, The highest credit limit is $500. Several payment options can be chosen from, the post-payment option and the pre-payment option.
Businesses will never run out of options on how to advertise their products and services. In fact, the channels have become more and more creative and easier for those interested to market their wares. Merchants should choose the most suitable and cost-free means for advertising.